Become the hero in your team by learning advanced data analytics

“Analytics'' ranked third on MarketingWeek’s top 10 list of marketing skills on the rise. But despite growing demand, according to the Chartered Institute of Marketing (CIM), data analysis is one of the least common skills within the industry.

Learning data analytics can help you solve some of your greatest challenges, including:

• Boost your data-driven decision-making: One of the main challenges for digital marketers is making decisions based on intuition or outdated practices. With data analytics skills, you can make informed decisions based on actual data, ensuring you’re getting the best results possible from your efforts.
• Understand your customer behaviour: Analysing data can provide insights into customer behaviour, preferences, and patterns. This allows you to tailor campaigns more effectively, predict trends, and understand the customer journey in detail.
• Measure and attribute your ROI: LinkedIn estimates that 90% of marketers say improving CFO understanding of ROI is key to bolstering future budgets. Build analytic skills that will empower you to link your efforts to the outcomes that matter most—like revenue.
• Drive more sales and engagement with personalisation: According to McKinsey & Company, 71% of consumers expect personalisation and 76% of consumers get frustrated when they don’t find it. Data analytics can help you segment your audience based on behaviour, preferences, and demographics, helping you deliver more personalised and relevant content.
  

You've got a few options when it comes to levelling up with data analytics skills. But an apprenticeship with Cambridge Spark could be your best bet if you’re looking to:

• Obtain a degree-level qualification for FREE. This apprenticeship is a Bachelor’s Degree equivalent and follows the UK’s official Level 4 Data Analyst Apprenticeship standard. Funding for apprenticeships is provided by the UK Apprenticeship Levy, so there’s no additional cost to you or your employer.
• Apply your skills directly in your job. You’ll complete work-based projects where you deploy your new analytics skills to solve real world problems in your organisation.
• Learn from expert faculty. Cambridge Spark faculty come from industry with degrees from some of the world’s top universities and experience working in leading FTSE 100 companies.
• Get the convenience of online learning. EDUKATE.AI, Cambridge Spark’s own learning platform, gives you immediate feedback on your assignments, helping you learn at your own pace. 

You’ll learn the following during this 14-month programme:

• Automating reporting with Python
• Data processing with Pandas and SQL
• Data visualisation for communicating data-driven insights to technical and non-technical audiences
• Power BI and Tableau for building interactive dashboards
• Retrieving data from web-sources with text mining, JSON and APIs
• Building predictive models with introduction to machine learning
• Data privacy, ethics and governance

You might be a strong candidate for this programme if you meet the following conditions:

• You live in England
• You’ve been living in the UK or European Economic Area (EEA) for at least 3 years
• You’re either in permanent employment or have a fixed-term contract of at least 18 months
• You’re currently employed at least 30 hours per week

Fill in the form on the right (or below) to request more information about this apprenticeship. Someone from our Training Solutions team will contact you to answer any questions you may have and determine your suitability for the programme.